Why should you include Webinars in your Business Marketing Campaign?
Every business, whether new or established, can use webinars as a part of their business marketing strategy. It is one of the effective ways to connect to a larger audience, spread brand awareness, boost audience engagement, etc. Regardless of the location of your business, you can reach audiences anywhere with the help of webinars. Simply put, a webinar is an online seminar that web audiences can quickly attend. Whether you’re launching a new product, conducting interviews, or engaging in Q&A sessions with your audiences, a webinar is an ideal choice. You can even rent a fully-equipped webinar studio in Singapore to broadcast live or pre-recorded webinars.
9 benefits of webinars for business marketing
As a business owner, you can create various types of webinars, such as product demos, training or onboarding, lead nurturing, thought leadership to showcase your expertise, etc. Let's discuss how webinars can benefit your business.
Reach a larger audience
Webinars allow you to reach a wider audience anywhere across the globe. When you are online, you are no longer limited by geographical barriers. Your audience will only require an internet connection to watch and participate in your webinars.
Boost brand awareness
When your business is new, you need to invest a lot in your marketing efforts to build your brand identity. This involves creating brand logos, selecting colours, setting a brand tone and voice, etc. When it comes to creating an online identity, you will be required to build websites, create a social media presence, etc. Webinars can further support your other digital marketing efforts in spreading your brand awareness online.
For instance, throughout your webinar session, your audience will be exposed to various branding elements. Such repeated exposure might help improve brand recall.
Build your brand as an authority in your industry
Webinars present you with an opportunity to showcase your expertise and establish yourself as a thought leader in your industry or niche. On your end, you need to provide your audiences with valuable and insightful information.
Take this opportunity to address your audience's concerns, answer their queries, educate them about your products and services, etc. If your audience deems your webinar as offering value, it will help improve your brand impression and earn their trust, and they might consider you as an authority in your industry.
Thought leadership can further help generate leads and grow your online audience. You need to understand that to build your reputation and maintain it, you must consistently deliver valuable content.
Improve audience engagement
Another benefit of webinars is that they can help boost audience engagement. Webinars are an interactive form of content and can help build a strong connection between your brand and audience. If you want to earn audience trust and loyalty, you need to create quality, relevant and valuable webinar content. They allow you to engage with your audiences in real time.
Further, webinars help create a sense of urgency. For instance, whenever you publish a blog on your website or post on social media, it doesn't necessarily mean that your audience will engage immediately. However, when you announce your webinar dates, interested participants will likely mark it on their calendars and attend. The following tips can help improve audience engagement for your webinars.
Hosting Q&A sessions
Collaborating with industry experts or other social media influencers
Give a demo of your product
Provide how-to information
Include audience polls, private chats, etc
Generate leads
Hosting webinars with relevant, helpful, and valuable content can help generate quality leads. You can include different CTAs in your webinar while providing critical information about your brand or industry, promoting products or services, etc.
People who have already registered for your webinar are either familiar or interested in your brand and want to know more about what you offer. As a result, the chances of them converting into paying customers are pretty high. The following tips can help generate leads through webinars.
Share your event link on various social media platforms
Invite potential audiences to register for the webinar
Send email invites to leads who have previously visited your website or engaged with your brand in any way, etc.
Nurture leads
Generating leads doesn't guarantee business conversion. You need to nurture them. In this regard, send them regular email invites or promote your future webinar sessions to them. You can use various reporting features and engagement data to segment your audiences. It will help you send appropriate invites to relevant audiences. You should use your webinar platform as a lead nurturing tool to help highly interested audiences convert to customers.
The following tips can help nurture your leads
Send a personalised ‘Thank You’ message to every attendee
Record live events and send the link to your audience for repeated viewing
Include CTAs at the end of every event and email
Send personal invites when promoting future webinars
Promote products
As mentioned earlier, webinars can help promote your products subtly yet effectively. For instance, you can use free downloads, display links, etc., to showcase your products and services. Instead of a hard sell, this level of soft sell can help you achieve better conversions. However, when promoting products, you need to ensure your webinar is informative, valuable and engaging. The following tips can help promote your products through your webinars.
Offer coupon codes to attendees
Promote your products and services subtly throughout your session
Offer freebies or downloads exclusively to people who have attended your webinar
Repurpose webinar content
You can enjoy the benefits of webinars long after the session is over. The reason is you can record your entire session, thereby increasing its shelf life. For instance, you can edit and remove the exclusive content for your attendees and create short social media videos from your webinars. Additionally, you can upload the same content on a video-sharing platform, such as YouTube. Furthermore, you can use the webinar content to create an audio-only or audio-plus-video podcast. You can even use the same content to create a series of blogs. Thus, recreating the same content in multiple content formats can help strengthen your marketing efforts to achieve better business results.
Reduce expenses
There are many ways you can save expenses with your webinars. For instance, repurposing your content can help save you time and money, which you would otherwise have to invest in content creation or production. As a result, you can easily come up with content ideas for other content formats.
The following tips can help make the most of your investment in webinars
Use analytics to measure your webinar performance and test different elements in your future webinars to determine what works best for your audience
Use successful past content in creating your future webinars
Optimise your high-performing content to offer a better webinar experience in the future
LFG Content co. is a content creation and podcast studio in Singapore that can help with your webinar production. Whether it's a product demo, hosting a Q&A session, or educating your audiences about various industry-related topics, you can rent our studio for seamless webinar production.
