How do you use live streaming to reach relevant audiences for your business?
Content plays a critical role in business marketing. To date, your content marketing strategies might have involved creating blogs, social media posts, etc. However, live streaming has been gaining popularity as an effective marketing tool to reach prospects and engage with them. It also helps build trust between your brand and audiences. You can utilise live streaming in various ways such as conducting Q&A sessions, launching new products, etc. A rental studio in Singapore can help you with live streaming your brand’s content.
Effective Live Streaming Tips for Your Business
Live streaming involves transmitting live video and audio in real time over the internet. It offers various benefits to businesses, such as spreading brand awareness, improving audience reach, establishing credibility, building trust, improving conversion, etc. If you want to experience these advantages of using live streaming for your business, we believe the following tips can help you.
Select an appropriate platform
You can select various live streaming platforms, such as Facebook Live, Instagram Live, TikTok Live, and YouTube Live. All these platforms have their distinctive features, advantages, and disadvantages. Hence, you should research all these aspects of each platform to select the right live streaming channel. In addition, you must also consider your target audience and marketing goals when choosing the appropriate platform. For instance, consider the demographics of each platform’s audience base, how competitive they are for your industry, the functionalities of the streaming tools, the analytics options, etc.
Plan your content
Planning your content is critical for seamless live streaming. In this regard, consider your business marketing goals to create appropriate live stream content. For instance, you can live stream interviews with industry experts to establish yourself as a thought leader. You can also live stream how-to videos and tutorials, give live product demos, conduct live webinars, share behind-the-scenes content, etc. Based on your marketing goals and the type of content you create for live streaming, you might need to create graphic overlays to provide a quality streaming experience to your users. This includes adding brand logos and other visuals to your streaming to boost visibility and awareness.
Test your equipment and internet connection
Live streaming involves transmitting a live video in real time. Therefore, if any technical malfunction occurs, it can disrupt your live streaming. It can affect user experience and compromise your brand's credibility in front of your audiences. Hence, once you choose the streaming platform and plan your content, it is time to test your internet connection beforehand to ensure seamless live streaming.
Next, your live streaming equipment depends on the platform you choose. For instance, you can use your desktop or laptop to stream on YouTube Live. However, if you plan to use the advanced features of the Instagram Live Producer function, such as external cameras and microphones, it is better to use third-party streaming software. Regardless of the platform or equipment you use for live streaming, make sure that you test the following aspects:
Camera
Microphone
Lighting
Audio-visual setting
A well-equipped content creation studio in Singapore, offers you optimal setup to help you live stream your videos effortlessly.
Promote your live stream
Live stream is an engaging form of content. To ensure that you reach new audiences through live streaming, you need to promote it in advance. For instance, once you select the appropriate live streaming platform, you must create and optimise your profile. It involves using a professional profile picture and banner, creating an informative bio, and focusing on consistent branding. Being active on these platforms and consistently sharing relevant content improves the likelihood of getting more followers. As a result, you can send your followers notifications of your live streaming to increase its reach.
Next, you should promote your streams in advance to build interest and excitement. You can promote your upcoming streams on various channels, such as websites, email lists, social media, etc. If you plan to live stream regularly, it is better to stick to a schedule so that your users can stay prepared as to when to expect your live streams.
Additionally, you can collaborate with other influencers, streamers, and guests who share similar audiences. It will help create opportunities for cross-promotion.
Add a clear call to action
You must include a clear call-to-action in your live stream that aligns with your marketing goal. For instance, if you want to promote a specific product or service, you can give a product demo on a live stream. Otherwise, you can also highlight how your services can benefit potential customers. Furthermore, if you want to create a positive brand impression or spread brand awareness, you can live stream various critical and unique aspects of your business. You can include a call-to-action as a clickable video overlay, or it may appear in the video player or comment section. It can help boost audience engagement.
Live stream Q & A session
Another effective way to boost audience engagement is to host a Q&A session at the end of your live stream. At the beginning and throughout the live stream, you can remind your audience about the Q&A session at the end of the live stream, thereby making an engaging session.
Record and save your live stream
Although live streaming involves transmitting a video in real-time, it doesn't necessarily mean it will lose its value once it's over. Instead, you can still use them effectively for business marketing. First, you need to record and save your live stream. Next, share them across social media channels to make them accessible to others who may unfortunately have missed them, but are still interested in watching them. You can optimise your live event for search visibility through value retention. For instance, you can add relevant titles, tags, categories, engaging descriptions, attractive thumbnails, links to your website and social media, etc. It will further help you to reach more audiences and get more views.
Encourage viewers to share
You can also encourage your followers and viewers to share your recorded live stream. Social media presents you with an ideal opportunity to network. Hence, utilise these opportunities to promote your live stream further to improve audience reach, impressions, and engagement.
LFG Content Co. offers content production services in Singapore. Our fully equipped studio is ideal for helping brands, thought leaders, and others to live stream their content. Make an enquiry about renting our studio if you want to use live streaming effectively for business marketing!
