Meet Our Pre Production partner

As LFG currently focuses on Content Production and Filming, we have partnered up with our pre production partner Cheryl Theory for Podcast/Content Pre-production including Podcast/Content Planning, Scripting, Conceptualisation and more!

Introducing Cheryl Theory

Cheryl Lau. works with entrepreneurs and creators around the globe to build a substantial and compelling body of work that matters. 

As a podcaster since 2020, Cheryl believes that sharing your story, becoming known for your unique thought leadership, and building a body of work are the foundation for creating your own version of a successful life, career, and business.

Her podcast is the Thought Leader Club (previously called Side Hustle Club). The podcast was shortlisted for the 2024 Asia Podcast Awards (by Radioinfo Asia) in the “Best Money and Business Podcast” category and won the 2023 Golden Crane Award (by the Asian American Podcasters Association) in the “Best Entrepreneur/Solopreneur Podcast” category.

Cheryl also speaks on podcasting, both internationally and virtually (ex: PODFEST ASIA 2024 in the Philippines, the Podcasting for Business Conference, PODFEST 2025 in the United States, etc).

How Cheryl can help with pre-production 

Podcast/Content Strategy VIP Day

A one-day intensive (3x 1.5-hour sessions with breaks in between) to cover the essentials of your podcast/Content strategy. 

This includes, but is not limited to:

  • Defining your show or content’s audience, concept, and messaging

  • Differentiating your show through your show concept, branding, and packaging

  • Planning your episodes, videos and content strategy 

  • And anything else you need to set your show up for success 

Episode/Content Scripting Sessions

A personalized and strategic content creation experience. These are 1:1 sessions where we will outline and script out your podcast episodes together.  

I’ll be reviewing what you’re writing in real time to make specific suggestions that bring out your voice, add further depth and substance, and position you as THE person your clients want to work with. If you feel stuck on what to write, I’ll offer questions or a different perspective that will poke you to think deeper and keep writing. 

By the end of our session, you’ll have a podcast episode script ready to record. These sessions are designed to give you absolute certainty and confidence over what you’re publishing and sharing with your audience and potential clients.

Reach out to Cheryl

Your next step is to book a free discovery call where you and Cheryl will get to know each other, discuss your podcast/content ideas and goals, and explore the logistics of how you can potentially work together. You can book a call directly at https://cheryltheory.com/discovery or Contact Cheryl via the form below

*Please note that all communications, coordination, and payments for Pre-production services will be exclusively managed by Cheryl and her team. This collaboration is designed to ensure streamlined and effective service delivery. Cheryl Theory operates independently of LFG Content Co., and as such, LFG Content Co. will not be liable for any payments, disputes, or the quality and outcomes of editing services provided by Cheryl Theory.

Our goal is to maintain a clear and efficient workflow, ensuring that your Pre-Production needs are met with the highest standards.

For any queries or concerns related to Pre Production, please liaise directly with the Cheryl’s team.