How do you select appropriate topics for your podcasts?
Podcasts are a great way to share knowledge, entertain, promote your brand, etc. Regardless of the types of podcasts you want to create for your audiences, a lot of thought goes into selecting appropriate topics to gain your audience's attention and engage them. You can rent a podcast studio in Singapore to create different types of podcasts for your audiences.
8 steps to select your podcast topics
The following steps can help you select appropriate podcast topics for your audiences. Let’s discuss them further.
Determine your goal
As mentioned earlier, there can be many reasons why you want to create podcasts. Some of the common goals for podcast production are –
Raising awareness about various topics – social, financial, marketing, etc.
Establishing your authority in the industry
Promoting your brand
Entertaining your audiences
Using affiliate marketing to monetise your podcasts
Based on your business goals, you need to select appropriate topics and structure each episode around them. For instance, you may want to share any tips on financial management or business marketing or raise awareness around various social issues. The following tips can help you select your podcast topics.
Identify your business objectives
Identify your interests, passions, skills
Determine ways to align your topics with your goals
Understand your audience and market
No matter how interesting your topics are, they must have a demand in the market. The size of your niche can be big or small, but there should be audiences interested to learn about these topics.
Identify your interests and passions
While it is critical to choose topics according to the audience's interest and your business goals, it is equally important to identify your passions. If you end up creating podcasts on topics that don't interest you, you will face burnout soon. Hence, identify your passion and interests, select topics that align with your business goals, and target audiences who would be interested in the same. For instance, suppose you are a digital marketer. Topics related to SEO, social media marketing, PPC advertising, etc., are your field of interest. Your goal is to promote your business and services to clients who would benefit from digital marketing and, hence, should hire your services. Keeping all these aspects in mind, you can choose relevant topics to show your expertise and build brand authority to get more clients.
Create audience personas
A critical step for selecting your podcast topic is to understand your audience. In this regard, create your audience personas, such as their interests, preferences, age group, profession, etc. You can even segment your audiences and create personalised content targeting each group. For instance, if you offer financial solutions, you can create podcasts targeting young adults, families, women, startup owners, etc.
Selecting relevant topics
Now that you have identified your goals and passions, it's time to create your topic list. First, you need to select a broad topic and break them into multiple sub-topics. Next, you can choose to cover an individual sub-topic in each episode. However, if you feel that these sub-topics can be broken down further, you can choose to do the same. It is critical to provide adequate information in each podcast show to offer value to your audiences. Based on how deep each topic or sub-topic is, you can break your episodes or even an entire season. Selecting relevant topics for your podcasts ensures you reach appropriate audiences and, therefore, achieve your goals.
Update yourself
Trends change, and over time, new data, statistics, and information become available. Hence, you must keep on expanding your knowledge and skills in your niche to create quality podcast shows for your audiences. Offering updated, valuable, and relevant information in your podcasts can help you earn your audience's trust and build brand credibility. It will further help increase your number of followers as your audience will keep coming back to your channel for more relevant content.
Keep them engaged
You need to understand that many creators might have covered your chosen topic in various content formats. Hence, you need to add some unique elements to your podcasts to help you stand out. In this regard, you can add your personal experience, your opinion or perspectives based on various data available, your own take or analysis on various trends, tips, etc. Adding such a personal element can help you stand out from your competitors. Besides, it can get your audiences interested, and they may come back to check out your other episodes.
Plan your season
Consistency is very critical for podcasts. Hence, before selecting topics, determine your show's frequency. For instance, will you release your shows every week or bi-weekly? Accordingly, plan out the topics, sub-topics, key points, etc., you need to cover in individual episodes. While you’re at it, you can plan your entire season. Additionally, it is a better idea to create content in advance. Doing so can help you get enough time to plan your next episode or season.
Diversify your content
As you slowly build your audience, you need to broaden your topic range. In this regard, you can keep the central theme the same and cover topics for more listener groups. It can help increase your reach and spread brand awareness to more audiences.
Therefore, by following all these steps, you can select appropriate and engaging topics for your podcasts. LFG Content Co is a podcast studio for rent in Singapore. You can rent our fully customisable podcast studio and create engaging and valuable content for your target audiences.